MEET CATHERINE
I’m Catherine Yardley, a leadership and career coach who helps ambitious professionals lead with confidence, communicate with clarity, and build careers that feel both successful and sustainable.

BACKSTORY
I became the leader I needed...
I started my career in financial services, one of only three women in a twenty person analyst team. Like most first time managers, I learned by trial and error. I made mistakes, relied on generous mentors, and quickly realised how little real support existed for people who actually wanted to lead well.
I remember thinking: If leadership is the most important skill in business, why does everyone have to figure it out alone?
That question changed the way I approached every role that followed. Over the next decade, I led teams across strategy, product, operations, and communications, sometimes more than 125 people at a time, and saw the same pattern play out again and again.. talented, capable people being held back not by their ability, but by the leadership above them.
So I decided to do it differently. I focused on building environments where people could speak honestly, take ownership, and actually grow. I learned how to have hard conversations with empathy, how to give feedback that built trust instead of fear, and how to create clarity in the middle of chaos.
That became the through line of my career, not just leading, but developing leaders. I’ve since managed global teams, served as Chief of Staff to a Fortune 100 executive, and sat on the leadership team of a high growth start up. But the most meaningful part of every role has always been the same, helping people realise they’re far more capable, influential, and resilient than they think.
In 2016, I became an ICF certified coach to bring structure and science to what I’d always done intuitively, and today I combine that formal training with years of real world leadership experience and advanced study in Masters of Organisational and Social Psychology at the London School of Economics.
My approach blends evidence based leadership principles with emotional intelligence and practical action. I’m not here to give you corporate clichés or “five-step” formulas, I care about helping real people find their voice, own their influence, and create impact that moves both people and performance, without burning out or blending in.
Because leadership isn’t defined by a title, but by how you show up, connect, and create results through others. And the best leaders never stop learning how to be human first.

MEET THE WOMAN BEHIND THE WORK
(aka: the woman behind the spreadsheets, strategy decks, and coaching sessions)
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I’m the oldest of three girls, a textbook oldest child with equal parts responsibility and bossiness (the leadership thing started early).
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I grew up playing sports, mostly soccer, and I’ve never really lost that love of teamwork and a little healthy competition.
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Fitness is my moving meditation. I’ve done triathlons, yoga, Pilates, tennis, hiking, running, and lifting. I'm currently in my hybrid training era.
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I have two cats who are both excellent coworkers (when they’re not walking across my keyboard).
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I’m a big rugby fan, Leinster and Ireland through and through!
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During the pandemic, I got really into baking, not sourdough (I have zero patience for that) and I’m considering a comeback.
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I majored in Finance and Management with a minor in Political Theory, and yes, I actually loved going to class.
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My corporate fascination started early, at 15, I went to “take your kid to work day” with my dad and thought: “Chic suits, fast walking, briefcases? I’m in.”
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Oh, and one of my most formative experiences? Being promised a promotion by a boss who didn’t have the courage to tell me I didn’t get it. He avoided me for a week until I cornered him. That moment didn’t just fuel my career; it defined my commitment to leading well and teaching others to do the same.


HEAR IT FROM PAST CLIENTS
Nice words that have been said about Catherine
LYDIA
Head of Business Operations
"In a short space of time, Catherine was able provide tailored advice, that was directly applicable to my role, allowing me to immediately put this into practice."
"Working with Catherine allowed me to gain a huge amount of clarity on what value I have to offer and what areas I could develop to further my career. In a short space of time, Catherine was able provide tailored advice, that was directly applicable to my role, allowing me to immediately put this into practice.
Catherine also provided ongoing mentorship as and when I faced challenges. This mentorship and sounding board proved to be fundamental in allowing me to learn quickly and move forward efficiently."
Alex
Product Operations Senior Manager
"Catherine’s advice is always a breath of fresh air, I’ve been lucky to have her as a mentor, manager and now a leadership coach."
"Catherine’s advice is always a breath of fresh air, I’ve been lucky to have her as a mentor, manager and now a leadership coach.
The [Leadership Feedback] framework was so easy to use and meant I had valuable feedback in a digestible format. My team felt comfortable with the anonymity of the google form and provided honest comments which I’ve been able to put into practice. If you’re interested in becoming a better manager and leader I would thoroughly recommend trying out Catherine’s framework and investing in yourself!"
ALI
Product Operations
"You helped me overcome huge setbacks in my confidence"
"After a really difficult time professionally which in turn impacted me personally, you helped me overcome huge setbacks in my confidence. You did this by being an incredible listener, sharing examples of where you'd also faced challenges in your career, and giving me advice on what to do moving forward. Your advice changed my perspective on the situation and I felt that I could take control of my career rather than have it decided by the company for me."
PHOEBE
Sales Team Leader
"Catherine has a wealth of knowledge and experience and is great to work with."
" [Working with Catherine] prompted me to be more self-reflective and come up with more tangible goals.
Catherine's coaching also lead me to analyse my personal performance more and how it links to the goals I've set."
SERVICES
Some of the ways we can work together...
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Individual Coaching
One off sessions or a longer term partnership to meet your career goals
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Digital Courses
Self-paced, digital courses and resource packs that give you practical tools to grow, instantly
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Bespoke Team Training
Training designed around your team's unique challenges, goals, and culture, in partnership with stakeholders
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Speaking Engagements
Tailored presentations that combine practical wisdom and authentic storytelling to create a memorable experience

FREE 20 MINUTE CONSULTATION
Fancy grabbing a coffee?
Not sure if coaching is for you? Want more clarity? Reach out, let´s chat and see what fits your life and goals.



